With Black Friday just passed a couple days ago, retail stores are now into the full swing of the busy holiday season. Many retail stores don't take advantage of numerous subconscious and persuasion techniques which could earn them much more revenue throughout the entire year.

Recent scientific research took a look at the difference between soft plush carpeted floors vs. hard tile floors in a retail store. The research concluded that although carpeting feels better on a shopper's feet, it makes those same consumers' judge products in close proximity to them as less comforting. So what does this mean to you in your store? If you have carpeted floors, the merchandise on shelves, tables, and racks that are in the arms reach of the shopper will be viewed as less meaningful to their needs. So what should you do to subconsciously have your merchandise more favorable? Have hard tile or wood floors in your store! Make sure to leave the soft plush carpeting behind the sales counter so your feet will be more comfortable for the long hours you are on your feet.